Marketing skills are extremely important to your business. If you don't know how to do it yourself, you should seriously look at finding someone who has such skills. Otherwise, you must learn how to market yourself.
The first step is to figure out what works and what doesn't. The best way to do this is to see what the gurus are doing. But you have to be careful whose advice you decide to follow.
Ask yourself, what does this person know about marketing. Has he done it successfully? Is he making the money I want to make or more? Has he been marketing for awhile, or is he just a newcomer who is still learning and who only knows a few things?
These are important questions to ask. There are too many so-called internet marketers out there who will be more than happy to sell you a worthless e-book that is full of misinformation. Such books abound, and if you look closely you'll see that the tactics suggested are no longer effective. You won't find the well-known internet experts selling such junk.
Learning how to identify the real experts is your first marketing skill. If you listen to the unsuccessful, or the mildly successful, you will waste a great deal of time. And as you know or should know, time is money.
To be a great marketer, you need to know how to read your target audience. You want to know them inside out - what motivates them, what do they want out of life, how committed are they to their hobby or career or lifestyle? With these answers, you will be better armed for writing that sales letter that practically guarantees a sale with every visitor.
The first step is to figure out what works and what doesn't. The best way to do this is to see what the gurus are doing. But you have to be careful whose advice you decide to follow.
Ask yourself, what does this person know about marketing. Has he done it successfully? Is he making the money I want to make or more? Has he been marketing for awhile, or is he just a newcomer who is still learning and who only knows a few things?
These are important questions to ask. There are too many so-called internet marketers out there who will be more than happy to sell you a worthless e-book that is full of misinformation. Such books abound, and if you look closely you'll see that the tactics suggested are no longer effective. You won't find the well-known internet experts selling such junk.
Learning how to identify the real experts is your first marketing skill. If you listen to the unsuccessful, or the mildly successful, you will waste a great deal of time. And as you know or should know, time is money.
To be a great marketer, you need to know how to read your target audience. You want to know them inside out - what motivates them, what do they want out of life, how committed are they to their hobby or career or lifestyle? With these answers, you will be better armed for writing that sales letter that practically guarantees a sale with every visitor.
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